Buyer Beware

Basic Marketing Tactics 101 (or how to manipulate customers’ thinking)
1. Create a rapport between customers and yourself by finding a common link so they will be inclined to be too polite to seriously confront or question outlandish claims.
2. Make exaggerated claims that cannot easily be disproved.
3. Convince customer she/he will be saving money by spending money. (This statement is 100% inaccurate since the only real way to save money is NOT to spend it!)
4. Use peer pressure to advantage.
5. Leverage guilt to an art form by helping the customer realize she MUST justify her/his spending on your products, therefore it MUST be and do exactly what it claims to be and do. (This is a subtle form of brain washing.)
6. Convince customer no other products could possibly do the job as well. (This is actually untrue!)
7. Finally, play the guilt hand even more so the customer feels she is actually doing what is right and good by buying your overpriced products and it would be wrong for her/him not to purchase them.
· Learn to expect exaggeration and to discern the truth and facts from false claims.
· Learn to say “NO!” You will be blessed.
· Tell yourself that the salesperson has the main motivation of separating you from your money.
· Ask yourself if you could do without spending money on this product right now and do you have something that is already working for you?